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The Face of Brazil: The Globo Media Network

Featured guests at this event include Joseph Wallach, who was instrumental in helping to establish Globo as a national network, and Joseph Straubhaar of the University of Texas at Austin, one of the U.S.’s leading specialists on Globo and other media networks in Latin America. Representing TV Globo will be Roberto Marinho Neto

Thursday, May 03, 2007
4:00 PM - 8:00 PM
Young Research Library
Presentation Room
UCLA
Los Angeles, CA United States

Founded in the 1960s Globo Television Network, or TV Globo, is one of the largest and most successful private television networks in the world. Its famous novelas, comedy programs, news and sports broadcasts regularly capture audience shares that are unheard of in the United States. The actors who have appeared in Globo novelas constitute Brazil’s version of Hollywood’s star system, and because of the networks international scope many of them are known throughout the world because of Globo’s programming. More recently, the network has expanded into feature film production through the highly successful Globo Filmes. Globo truly represents one of the most visible “faces of Brazil.” Featured guests at this event include Joseph Wallach, who was instrumental in helping to establish Globo as a national network, and Joseph Straubhaar of the University of Texas at Austin, one of the U.S.’s leading specialists on Globo and other media networks in Latin America. Representing TV Globo will be Roberto Marinho Neto.

Special Instructions

Seats are limited, please R.S.V.P to Diliana Peregrina at dperegri@international.ucla.edu

For more information please contact

Diliana Peregrina
Tel: (310) 825-4571
dperegri@international.ucla.edu
www.international.ucla.edu/lac

Sponsor(s): Latin American Institute