Motivation of MCN Content Affecting an Audience's Acceptance Behavior in South Korea

(Lecture in Korean)

https://pixabay.com/en/social-media-world-communication-1405601/

Hee Sung Kim, Radio Producer, Education Broadcasting System

Tuesday, May 29, 2018
11:00 AM - 1:00 PM

10383 Bunche Hall
UCLA
Los Angeles,

With the development of the Internet and the spread of smart media devices, media adopters began to view the Internet as another extension of the real world. The demand for new content increased exponentially with the changing attitude of the younger audience in Korea. Along with the development of this video platform industry came a new industry called Multi-Channel Networks (MCN). In particular, the snack-type images seen in the past have led to the launch of new forms of content called MCN contents, which enabled seamless viewing of images through the development of LTE mobile communication technology. In this talk, Hee Sung Kim will analyze the motivation and acceptance behavior of people who consume MCN contents with a focus on English language education.

koreanstudies@international.ucla.edu

Sponsor(s): Center for Korean Studies