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GW China Index

Advertising Agencies

TianYi Advertisement Company, Ltd. (天艺广告有限公司)

www.tianyi-ad.com/filese/index1.htm         

According to the website, this advertising company is a privately-owned, Sino-Foreign joint venture which was founded in 1992 and “has grown into a large-scale professional advertising company consisting of 15 professional departments and a personnel of about 80.” The company advertises itself as international in scope and has subsidiaries in New York, Australia, and Hong Kong. The company offers the following services: production of film and TV advertising, graphic design production, CIS design, multimedia design, brand planning and promotion, and a media agent function. The website indicates that the company is involved in the multimedia sector of advertising. Details on the company’s services are as follows: Film and TV Advertising:  film and TV advertising creativity; film & TV advertising production; film & TV advertising post production (including developing and 3D computer animation); multimedia CD production; Graphic Design: catalog design and printing; posters; pop banners design and printing; pop board design and printing; product package design; CIS planning, design, and printing; newspaper advertising design; gift advertising design and production; website design and production; design and production of light boxes and outdoor advertising boards; advertising design and production of products exhibition halls; Media Agency: serves as an advertising release agency in TV, newspaper, radio, magazines, websites, and outdoor promotion; Planning Promotion:  brand image; CIS; products to the market; strategic analysis; market investigation. The website is fairly detailed with clickable links including: a description of the company’s staff, a schematic of the company’s structure, a detailed summary of the company’s projects in market research and advertising, an extensive client list, and a direct email link.

Wisecast (网 络广告先锋)

www.wisecast.com/other/aboutus.html

Shanghai-based, this company advertises itself as “a leading provider of China's Internet Advertising and Market information resources for online advertisers, Internet advertising agencies, Internet advertising sales promoters, Web developers and experienced investigators.” The website indicates that the company began as a personal website, Viaia.com. The company’s services are divided into the following categories: Industrial News: daily news about such topics as Internet advertising, Internet marketing trends, and international investment and cooperation; Articles: about the Internet advertising and marketing industry; Case study: analysis of typical domestic and international cases; Tips: knowledge about Internet advertising and recommendations for widely used Internet tools and software; Editor's Choice: evaluating Internet advertising media for customers; Weekly Banner Review: analyzes successful advertising banners; Industry Directory Services: links to international Internet Advertising Media; Industry Resource: resources and links to the national Internet Advertising Media; Monthly Advertisers List: monitoring Internet advertising behavior and information; Direct Marketing: introduces online marketing strategies and current industrial information; Media Kit Delivery Center: collects media kits from online advertisers, agencies, and banner exchange networks; Surveys & Reports: in conjunction with government authorities, trade media, agencies, and sponsors, carries out surveys and publishes the results. While the website is quite comprehensive in the information it provides, the majority of the company’s service categories are only accessible in Chinese and not on the English language mirror site.

Adsky  (广告的空)
www.adsky.com

This website is a particularized search engine for firms related to the advertising industry. The website has clickable links to company addresses and email, but no website links are accessible and there is no English language mirror site. Firms are categorized by type and separated by province. Categories include: Ad agency, Ad association, Media agency, Market research, Public relations, Promotion agency, Production, Printing, Exhibition, AV, Photography, Model agency, Stock photo, Design Premiums, Others. A selection of ad agencies, by city or province, are listed below. Company addresses on the website are given in Chinese.

Company addresses:

1) A & D Advertising

8th Floor Blue Sky Building No.47 Tianhe Road Guangzhou 510075
Tel: 86-020-87627066, 87627070; Fax: 86-020-87677171

 

2) Advertising Co., Ltd

Rm. 1701 17/F, Jinhe Building, No 183 Xiaobei Rd, Guangzhou 510045

Tel: 86-020-83552600,83556652; Fax: 86-020-83556364

 

3) Asia Advert Design & Photo Co., Ltd.

No. 74 North Guizhong Rd. Guizhou Shunde Guangdong Province 528305

Tel: 86-0756-8891448, 8896558, 8898948; Fax: 86-0765-8887109;

E-mail: AsiaGroup@263.net

 

4) Asiaray Advertising Media Limited

Suite 1317, Guangzhou Merchandise Bldg. Beijing Road, 4-14 Xihu Road, Guangzhou

Tel: 86-020-83193333; Fax: 86-020-83334852

E-mail:  gzasiara@public1.guangzhou.gd.cn    

 

5) Bates China (Dahua) Advertising

7/F, Dongshan Federation of  Industry & Commerce Building, 11 Zhongshansan Road, Guangzhou 510080

Tel: 86-020-83847756; Fax: 86-020-83850615

E-mail: batesgz@public.guangzhou.gd.cn

 

6) Guilin Huadun Advertisement & Planning Co. Ltd.

Universal Hotel, Second Floor, No.1 East JieFang Road, Guilin 541001

Tel: 86-0773-2859450, 2859455, 2828228-798; Fax: 86-0773-2862233

E-mail:  huadunad@public.glptt.gx.cn

 

7) Hin-kinco Advertisement Agency

4F, No. 19-1, Dongge Rd., Nanning

Tel: 86-0771-261255; Fax: 86-0771-2611367

E-mail: Kincoadv@nn.ca.com.cn

@ (中华广告网)

www.a.com.cn

Like www.adsky.com, this website has no English mirror site. Nevertheless, it functions as a search engine, in Chinese, for good lists of firms within the advertising industry. The firms are categorized by the type of advertising in which they specialize. Categories include: television and radio advertising, magazine and newspaper advertising, online/website advertising, promotional products, and market surveys/research. There are clickable links to firms’ addresses and email, but website links are not accessible.  

The China Advertising League (广告联邦)

www.gglb.com

This website is another particularized search engine for firms affiliated with the advertising industry. No English mirror site is provided. Companies are searchable by province and specific name. There are links to companies’ addresses and email, but no website links are accessible.      

     Media 999

     www.media999.com

According to the website, this advertising company "reaches more than half of the online users in China and over 70% of the Chinese-American Internet users in North America." The company's services include Internet advertising and online direct marketing solutions. The website describes Internet advertising in the following way: "the use of banners, text links or rich-media methods on the World Wide Web to reach Internet users." The company's clientele are advertisers and Web publishers. Contact via email is encouraged: info@media999.com. The website offers links to news concerning the company and the advertising industry, job opportunities, a limited search engine, company services, case studies, access to advertisers in the U.S. and China, and a description of the company. Advertising services include the following categories: business/financial, business to business, e-commerce, entertainment, ISP, news and information, search engines, sports, high tech, portals, travel, and women and family. These  categories are designed to help an advertiser to select a target audience and enhance the ad campaign they wish Media 999 to devise. For instance, the category of business/financial lists websites like the China Yellow Pages or Xinhua Finance which might be useful sites for foreign businesses to advertise on. The company's procedure for designing an ad campaign is detailed online; however, prices are not listed.

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