November 7: Cheris Chan
Presentation from 12 - 1:30pm in 10383 Bunche Hall
Published: Wednesday, October 10, 2007
"Defining Life Insurance and Product Development: Divergent Institutional Logics" by Global Fellow Cheris Chan
This paper is one of the seven chapters of my book manuscript, entitled Contested Lives, Contested Practices: Culture and the Making of a Life Insurance Market in China. It focuses on the divergent institutional logics on which foreign and domestic life insurance companies in China operate. Through a chronology of the ebbs and flows of the market formation, I highlight the disparity between the foreign and domestic insurers in defining, framing, and presenting the concept of life insurance and the disparity in their product development. I demonstrate the tension between the foreign and domestic players in the field and explain how such tension is rooted in their different ways of handling the local cultural obstacles and their adoption of different institutional logics.