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John Arboleda


Undergraduate Degree
  • Class of 1996
  • IDP Major(s): Latin American Studies Major
  • Additional Master's Degree(s): Coro Fellows Program in Leadership & Public Affairs, Class of 1999
  • While At UCLA

    Study Abroad:
    UC EAP Argentina & Chile, 1995

    LLOP Fellow

    View research paper, thesis, or dissertation: kqhvcfyg_0zz.docx

    After UCLA

    John is the founder and owner of Notonyourown (NOYO) S.L., a specialized higher education and talent engagement consultancy that applies human-centered engagement focused on helping a range of international public, private and non-profit institutions that strive to develop a more customer-centric approach, and strategies to engage a range key stakeholder groups.

    As an accomplished stakeholder engagement professional with 20 years of international experience in senior management, program design and management, institutional advancement, student and alumni engagement, sales strategy and recruitment, careers services, user experience and human-centered innovation who knows how to build and enable transversal strategic alliances with institutional leaders, internal/external stakeholders to effectively engage and align with and support key business initiatives with user/customer needs.

    Prior to founding NOYO, John spent 16 years working with K-12, higher education institutions and business schools in the USA, EMEA region and Latin America. Notable positions include:

    • Director of International Alumni Affairs at ESADE Business School (, a WW top-20 business school. At ESADE, John designed and implemented a multi-tier institutional, alumni and student global engagement strategy.

    • Director of Admissions and Graduate Recruitment at Goethe Universität Frankurt – Goethe Business School ( At Goethe John spent five years as part of the founding leadership team of the University's business school. This included working in close-partnership with Duke University (USA) setting and launching the Duke-Goethe Executive MBA program.

    • Admissions & Outreach Coordinator at the University of California Office of the President ( At UCOP John worked as part of a special team that worked with K-12 schools and community colleges across the San Joaquin Valley building awareness and access to the eight UC campuses, and laying the groundwork for UC Merced.

    Since founding NOYO S.L. in 2013, John and his teams have worked with a range of international public, private and non-profit institutions in higher education and industry including: (sample client list) Santander Universities (Portugal), CEMS Global Alliance (worldwide), CLADEA (Latin America), Pompeu Fabra University (Spain), Sabanci University (Turkey), Centre for Genomic Regulation (Spain), Kliniken Schmieder Neuro-rehab Hospital (Germany) and CEA Study Abroad (USA).

    John graduated cum laude from the University of California at Los Angeles (UCLA) and is a graduate of the Coro Fellows Program in Leadership and Public Affairs (USA). Since 2004, John has been living in Europe and working globally. He and his family are currently based out of Barcelona, Spain.

    Advice for Current International Institute IDP Students

    I would encourage students to become truly global. One is not born global but becomes global, and it is vital that we understand the world in which we live in. And, to do so requires that we experience life outside our own lives by traveling, meeting new people, challenging ourselves, and stretching our boundaries. The world is becoming more and more global everyday and we can only understand it if we experience it by participating in it.